Luxury
The luxury market is booming, and French brands continue to dominate the industry with ever-increasing revenues. If you aspire to succeed in selling high-end products, it’s essential to train with the best. EKLYA School of Business opens the doors to excellence with its Bachelor of Luxury Business, a luxury commerce and marketing program designed for those who want to become tomorrow’s experts in this prestigious sector.
Definition and context
The Luxury Industry, a Growth Sector
In the collective imagination, luxury is defined as “the character of what is expensive, refined, and sumptuous,” but today, it is more of an industry with its own codes.
Trend markers, specific training programs, and major brands for which working is a form of recognition. Artisanal, technical, and always creative, luxury professions are varied. Beyond sales, there is a whole universe of desire, pleasure, identification, image, serenity, and elegance. It concerns all fields: watchmaking, fashion, gastronomy, hospitality, perfumes, automobiles, cosmetics, tableware, real estate, and many others.
It therefore covers a wide variety of professions, impossible to list in their entirety.
Luxury market trends,
sectors of the future
The luxury market is constantly evolving and is increasingly moving towards innovative and sustainable sectors. These promising sectors include:
Green Business
The future lies in marketing environmentally friendly products and services. Yet, in the collective unconscious, luxury and sustainability are mutually exclusive. The cosmetics and textile markets must embrace a dynamic of innovation.
New brands are being created or reinvented by modifying their product lines. Each brand must be able to move forward and demonstrate its commitment. Luxury brands have intensified their communications activities around new values. Communicators such as social media managers and brand content managers have become essential in this field.
Made in France
Made in France is a trend that is gaining ground in many sectors. The French luxury market enjoys an excellent image abroad. France boasts many renowned brands, often centuries old and renowned for their expertise. The idea of “French luxury” allows brands to generate the majority of their profits from foreign buyers but also to establish themselves internationally.
French Tech
It encompasses all the innovations that contribute to solving the major problems of our time by pushing the boundaries of technology. Little by little, unknown luxury professions have emerged, such as that of business analyst. This trend and innovation hunter must interpret a market and propose specifications to fit the market.
Well-being
Increasingly stressed by their daily lives, French consumers are constantly seeking serenity. They don’t hesitate to devote more financial resources to their well-being. New professions are emerging, such as that of spa manager. This type of position is increasingly found in large luxury hotels, which are developing this activity in its own right and no longer just as an ancillary service of the hotel.
Skills and Qualifications :
The keys to success in the luxury sector
To succeed in the luxury industry, it's essential to develop a specific set of skills that distinguish professionals in this demanding sector. A thorough knowledge of luxury products, whether fashion, cosmetics, jewelry, or watches, is essential. This expertise not only allows you to understand the intrinsic value of these products, but also to communicate their excellence and exclusivity to customers.
A keen sense of communication is also essential. In the luxury sector, every interaction must reflect the brand's elegance and refinement. Impeccable presentation and the ability to adapt to different customer profiles are therefore essential to building a relationship of trust. Luxury customers, often demanding, expect personalized service that meets their highest expectations.
Mastering customer relations is essential. Building loyalty among prestigious clients and maintaining a consistent brand image is a true art. Luxury professionals must excel in strategic marketing and sales management to optimize sales performance while preserving the brand's prestige and prestige.
Proficiency in foreign languages, particularly English, has become essential in a sector where internationalization is key. This allows for better service to an international clientele and the ability to navigate a multicultural environment with ease. Finally, adaptability and a passion for excellence are traits that characterize experts in this field.
Discover our international trainingcourses opportunities
EKLYA School of Business is the ideal choice for aspiring business and marketing professionals.
We offer a diverse range of programs, from exchange program, short program, online program. Whether you choose a full-time or work-study program, each program is tailored to meet the evolving needs of the business world.
By choosing EKLYA, you’re joining a school that values individuality and places personalized support at the core of its mission. At EKLYA, you’ll experience the benefits of small, collaborative classes that foster teamwork and mutual growth. Lastly, choosing EKLYA means benefiting from an active learning approach, led by industry professionals.
Choose a school where your potential is developed, and where you can build you future!