Marketing
Marketing is more than just selling products. It’s about understanding what people want and creating unique experiences. At EKLYA School of Business, we train you to become the marketing professionals of tomorrow, ready to navigate this dynamic and exciting world.
Definition and context
What is marketing?
Marketing is both a detective and a creator. It involves deeply understanding what people want, analyzing market trends, and identifying consumer needs. Then, as a creator, you use this information to develop compelling solutions that meet those needs.
Marketing is divided into two main parts: strategic marketing and operational marketing. Strategic marketing involves planning long-term objectives, analyzing the market, and creating a strong brand image. This is where the company's broad directions are defined. Operational marketing, on the other hand, implements these strategies through concrete actions such as advertising campaigns, promotions, and sales management. Together, these two aspects work synergistically to ensure that products and services meet consumer expectations.
Marketing is a constantly evolving field, requiring both a keen understanding of human behavior and creativity to meet market challenges. It is a profession where every action has a direct impact on the company's success. Marketing is more than just selling products. It's about understanding what people want and creating unique experiences.
At EKLYA School of Business, we train you to become the marketing professionals of tomorrow, ready to navigate this dynamic and exciting world.
Why is marketing so important today ?
Marketing is central to the success of modern businesses. It’s not just about promoting a product, but about deeply understanding what customers want and responding to it effectively. Marketing helps companies stand out in a crowded market by creating a unique brand identity and clearly communicating what sets them apart from the competition.
By understanding consumer needs, marketing helps refine products and services, improve customer satisfaction, and retain an increasingly fickle customer base. It builds trust between the brand and consumers, which is essential for encouraging repeat purchases and positive word-of-mouth. Furthermore, a good marketing strategy guides customers throughout their purchasing journey, increasing sales and ensuring business growth.
The brands you know and love today owe their success to well-thought-out marketing strategies. They know how to capture attention, create emotions, and build a loyal community around their products. In a world where markets are evolving rapidly, marketing is essential to remain relevant, competitive, and ensure the company’s longevity.
Marketing is much more than selling products. It’s about understanding what people want and creating unique experiences. At EKLYA School of Business, we train you to become the marketing professionals of tomorrow, ready to navigate this dynamic and exciting world.
Skills and qualifications: the keys to success
Working in marketing involves combining analysis, creativity, and communication. In this field, knowing how to interpret data and transform this information into impactful strategies is essential. Creativity plays a key role, whether in designing advertising campaigns or building a brand identity. Clear and compelling communication is essential to capture audiences, while project management skills enable ambitious campaigns to be executed on time and on budget.
Mastery of digital tools is also essential in a world dominated by online marketing. Understanding consumer behavior, anticipating their needs, and accurately segmenting them allows for the creation of tailored customer experiences.
In terms of qualifications, a degree in marketing, communications, or management is often the starting point, enhanced by internships or work-study programs.
EKLYA School of Business offers programs that integrate these essential aspects, providing a solid theoretical foundation while emphasizing practical experience. These training courses are designed to best prepare future marketing professionals to meet the challenges of this dynamic field and play a key role in the success of a brand.
