Bachelor In Luxury Business
Presentation of the training
The Bachelor’s in Luxury Business program at EKLYA School of Business stands out for its specialized approach to the premium luxury sector. This three-year program, recognized by the Ministry of Labor, offers students comprehensive training in business development and marketing, tailored to the specific requirements of the luxury industry.
A 3-year program to master the fundamentals of commerce and marketing adapted to the luxury sector
Specializing in development strategies specific to prestigious brands, this three-year program immerses you in the refined world of luxury retail and marketing, while providing solid training in project management and leadership, with a strong international dimension.
In addition, the program includes eight months of professional experience in the form of internships spread over the three years of study.
With a combination of practical and strategic skills and solid professional experience, Bachelor Luxury Business graduates are immediately prepared to meet the high expectations of luxury companies
The strengths ofthe Bachelor in Luxury Business
A course at
the heart of premium luxury
- A post-baccalaureate education program: Join EKLYA's Bachelor of Luxury Business program straight out of high school and dive directly into the exclusive world of luxury. This program offers you privileged access to the world of luxury business, allowing you to develop unique expertise from the very beginning of your academic career.
- Active teaching : Learn by doing! Through real-life projects, you develop practical skills directly applicable in the demanding luxury sector.
- Professionals in action : Learn from the best! Luxury industry experts share their experience and advice with you, offering you valuable insight into market realities and requirements.
- Immersive and impactful internships : Up to 8 months of professional experience to enhance your resume while discovering the inner workings of luxury companies.
International course in 2nd year
- Two mandatory months abroad: Enjoy an international experience by spending two months abroad at one of our partner universities. This immersion allows you to discover global luxury markets, broaden your perspectives, and develop truly international expertise, essential for success in the luxury industry.
Our support: Career Perspective
Discover Perspective Carrière, our support program to develop the skills and interpersonal skills needed to succeed in the professional world.
- Springboard Workshops: Craft a CV worthy of luxury standards, master the subtleties of job interviews, and optimize your online presence.
- Inspiring Encounters : Connect with luxury industry experts and discover the latest trends through exclusive talks and tours.
- Disruption & Creativity : Cultivate critical thinking and unleash your creativity by participating in innovative challenges, where you'll be mentored by professionals with inspiring backgrounds in the luxury industry.
- Immersive Experiences : Dive into the demanding world of luxury through immersive internships, where you'll hone your skills in customer relations, sales, and marketing within companies in the sector.
- Cooperation & Sharing : Enrich your career by sharing your experiences with other students and learning from the success stories of our alumni.
Key figures of Bachelor in Luxury Business
- 94% success rate at the end of the program (class of 2023)
- 86% employment rate (excluding further studies) six months after graduation (class of 2023).
- 80% of students report satisfaction with the program (EKLYA 2024 satisfaction survey)
- A moderately sized class: 30 students on average per class
Training objectives
The Bachelor’s in Luxury Business program at EKLYA School of Business prepares students for operational management positions in the demanding world of premium luxury. This program trains you in commercial management adapted to the specific challenges of the luxury market.
The Bachelor’s in Luxury Business is distinguished by its approach focused on business development and marketing in the unique context of luxury. You will develop in-depth expertise in customer relationship management, the creation of exclusive sales strategies, and the promotion of high-end products. These skills will enable you to succeed in an environment where excellence and innovation are imperative.
The practical experience gained through internships and international immersion starting in the second year will strengthen your ability to meet the high expectations of luxury companies. You will thus become a valuable asset to companies in the sector, able to adapt to the dynamics of the global market while remaining performance-oriented.
Upon completion of the program, you will be able to:
Establish strategic marketing plans tailored to the specific needs of luxury companies
Conduct complex commercial negotiations while taking into account the requirements of the luxury market
Develop and manage a client portfolio
Lead business development projects
Optimize sales and marketing processes to maximize performance
The program
Immerse yourself in the world of luxury and master the skills needed to work in business development and marketing for premium luxury companies.
This program is designed to introduce you to the specific codes of the luxury market by training you in essential soft skills, intercultural management, and a results-oriented culture where excellence is the norm. It is aimed at students passionate about luxury who wish to prepare for a career in this exclusive sector.
The program emphasizes an active learning approach, combining theoretical courses focused on the specificities of luxury, practical case studies tailored to the challenges facing high-end brands, and professional role-playing through internships. This method allows you to master operational skills that are immediately applicable in the various sectors of the premium luxury sector.
Year 1: An immersion in the world of premium luxury
A year to understand the fundamentals of business while beginning to master the skills specific to premium luxury companies. The first-year program allows you to develop a comprehensive view of the dynamics of the luxury market and explore the various key development roles in this exclusive sector.
This is an opening year where you’ll discover new horizons, immersing yourself in the codes, requirements, and values that define the world of luxury.
Highlights of the first year
- A 3-day seminar in Milan to explore the exceptional qualities of Italian design.
- A seminar dedicated to the art of gastronomy.
- Tours of the Voisin Chocolatiers workshops and the spirits fair.
The program
Business Management
- Marketing Fundamentals
- Consumer Behavior
- Marketing in the Luxury-Premium Sector
- Fundamentals of Accounting
- Consulting and Selling in the Luxury-Premium Sector
- Economic and Legal Environment of the Company
- Marketing Report for the Luxury-Premium Sector
- Office Pack
Culture and news
- Luxury and Current Affairs
- Expression, Communication and Culture (News and General Culture)
360 degree luxury
- Luxury: Codes and Values
- Luxury Brands: DNA, History, Positioning
- Business Sectors, Worldwide Luxury Players
- Luxury and Design
International
- Business English
- English conversation practice
- Foreign Language 2: Mandarin, Russian or Arabic
EKLYA Experience
- 2-month introductory internship in the luxury-premium world
- Professional skills: time management, public speaking, image management
- Conferences, company visits, trade shows, industry roundtables
Year 2: Deepen your skills in the luxury sector
The second year is dedicated to refining your understanding of the luxury market. This year is marked by immersion in a new environment through international mobility, allowing you to deepen your understanding of the international dynamics of this exclusive sector.
Highlights of the second year
- International Academic Mobility: La Coruña (Exploration of Design and Oenology) or Bahrain (Discovery of Luxury Tourism and Jewelry)
- Luxury and Culture Day in Paris
- A thematic day on Oenology
- Visit to an iconic company and participation in a renowned trade show
The program
Business Management
- Operational Marketing in the Luxury and Premium Sectors
- Commercial Communication in the Luxury and Premium Sector
- Merchandising and Packaging in the Luxury and Premium Sector
- Sales Indicators
- Budget Management
- Selling in the Premium and Luxury Business
- Project Management: Pop-up Stores
- Trademark Rights
- CRM / Clientelling in the Luxury and Premium Sectors
Culture and news
- What’s new in Luxury Business?
- Expression, communication, and general culture (arts)
- Luxury culture around the world / interculturality in luxury
360 degree luxury
- Storytelling
- Crafts and know-how (materials, trades, and second-hand goods)
- Luxury and region: Tourism, textiles and tanning, jewelry and watchmaking
International
- International Mobility (2 months)
- Business English
- English conversation practice
- Foreign Language 2: Mandarin, Russian, or Arabic
EKLYA Experience
- Professional projects (1 day per week for 10 weeks): Creation of a pop-up store
- Professional skills: time management, public speaking, image management
- Conferences, company visits, trade shows, industry roundtables
Year 3: Become an expert in the world of luxury
The third year immerses you in the heart of the luxury industry, allowing you to master the inner workings of luxury companies and develop the skills essential for your future career.
This is the year in which you fully specialize, becoming a seasoned professional ready to meet the challenges of the sector with confidence and expertise.
Highlights of the third year
- A one-day immersion in Geneva to explore luxury watchmaking.
- Three thematic weeks dedicated to textiles and tanning, luxury tourism, and watchmaking and jewelry.
- A thematic day on cutlery.
- A six-month end-of-studies internship to hone your expertise in the luxury sector.
The program
Business Management
- Marketing strategy in premium and luxury businesses
- Team management in the luxury-premium sector
- Digital marketing in the luxury-premium sector
- Introduction to digital creation: Adobe design
- Management control
- CSR in the luxury-premium sector
- Commercial negotiation in the luxury-premium sector
Culture and news
- What’s new in Luxury Business ?
- Business Culture
360 degree luxury
- Thematic Week: Textiles and Tanning (Company Visits, Conferences, and Workshops)
- Thematic Week: Tourism (Company Visits, Conferences, and Workshops)
- Thematic Week: Jewelry/Watchmaking (Company Visits, Conferences, and Workshops)
- Sponsorship, Patronage, and Foundation
International
- Seminar in Geneva
- Business English
- English conversation practice
- LVII: Mandarin, Russian, or Arabic
EKLYA Experience
- End-of-study internship (6 months)
- Professional skills: time management, public speaking, image management
- Conferences, company visits, trade shows, career roundtables
Professionalexperiences
In an increasingly competitive job market, professional experience has become a decisive criterion for standing out to recruiters. At EKLYA School of Business, professional experience plays a central role in our programs.
Interships
The Bachelor’s in Luxury Business program offers each student the opportunity to accumulate 8 months of professional experience during the program.
These internships, spread over the three years of the program, train students for the demands of companies in the luxury-premium industry. As the program progresses, the internships become more complex, offering students the opportunity to assume increasingly important responsibilities.
These professional experiences not only provide an immersion into the professional world, but also an opportunity to prepare for the expectations of employers. Thanks to these internships, EKLYA students position themselves as strong and competent candidates, ready to meet the challenges of the professional world.
The Bachelor in Luxury Business
is a Bac +3 certified qualification, recognized by the state
Certified title issued by CCI France under the title “Business Development Manager”, specialty code(s) 312 commerce, sales (NSF), level 6 (nomenclature of decree no. 2019-14 of 08/01/2019), registered in the National Directory of Professional Certifications by decision of the Director General of France Compétences after the opinion of the Professional Certification Commission dated 25/04/2022.
Preparation for the RNCP title n° 40568