Marketing and Sales Performance Manager

Presentation of the training

The EKLYA Performance Marketing and Sales Management program is a professionalizing Bac+5 level program designed to train experts capable of transforming companies’ marketing and sales performance.

With a balanced focus on strategy, innovation, and operational management, this program prepares students to meet market challenges by adopting an omnichannel approach and mastering the most advanced business development techniques.

Through the work-study format, students acquire the skills to become key players in acquiring and retaining major accounts, managing complex commercial projects, and developing strategic partnerships.

Why choose this training ?

A two-year program, leading to a state-recognized Bac+5 degree
A work-study program tailored to the needs of businesses : 1 week at school / 3 weeks in the company
Personalized support in finding a job through the Career Center
A small class size: 40 students on average per class
90% of instructors are professionals

The tasks of a Performance Manager

More focused on customer solutions than product promotion, the Marketing and Sales Performance Manager is a professional sought after by companies.

Its primary mission is to deliver significant and recurring revenue in a territory composed of SME/SMI or Key Account companies, both directly and through partner networks. It operates within a framework of great independence, in relation with the company’s other internal skills (Marketing, Project Managers, Engineers) or with external partners, with a view to guaranteeing the growth of the company’s turnover, margin and image.

At the end of the training, you will be able to:

Develop and implement marketing and sales strategies

Generate recurring revenue

Collaborate effectively with internal teams and external partners

Propose solutions tailored to client needs

Build lasting and strategic client relationships

Manage commercial projects independently while ensuring the company’s growth

The program

Become an expert in business development and marketing with a program designed to meet today’s business needs, combining strategy, innovation, and performance.

The program emphasizes an active learning approach, combining theoretical courses, practical case studies, and work-based learning through work-study programs. This method allows students to develop operational skills that are immediately applicable in the workplace.

Manage strategic information and networks

Understand new strategic challenges: innovation levers, digital transformation, CSR, etc.
Conduct a business and strategic intelligence approach: strategic monitoring, influencer communication (lobbying, e-reputation, strategic marketing), information security and protection
Build an effective marketing strategy (analyze the needs/expectations of client companies and consumers, segment target markets, offerings, competitors, distribution, pricing, etc.)
Develop a diagnosis of the company and its market
Understand the sector (territory)
Build and manage a professional network
Develop and manage a network of distributors/partners

Develop a marketing and sales development strategy

Understanding business strategies
Building an omnichannel marketing strategy
Mastering the fundamentals of digital marketing
Building a strategic business development plan
Implementing an effective CRM
Winning public contracts
Attracting and retaining key accounts
Developing and validating a business model
Conducting market research
Determining the legal framework for the project
Designing a business plan
Making a successful pitch

Qualify, design and negotiate commercial projects

Detect and qualify needs
Assess customer risk
Validate the commercial project internally
Develop a complex commercial offer
Consolidate financial fundamentals
Guarantee the profitability of a commercial project
Negotiate a complex commercial project
Develop emotional intelligence
Contractualize a commercial project

Manage the implementation, monitoring and evaluation of the commercial strategy

Lead and manage commercial projects using project management tools
Manage customer relationship and relationship marketing
Analyse performance and budget management
Master the basics of labor law and managerial responsibilities
Manage a team and business partners
Manage in an intercultural environment
Optimize professional potential through business cases and stress management
Enhance your business English communication skills
Develop creativity
Support change