Bachelor in Business Development
State-Approved Bachelor’s Degree (Level 6) – Advanced Program in Business and Operational Marketing
Program description
The Bachelor in Business Development program is a State-recognized Bac +3 program (Bachelor’s degree) accredited by the French Ministry of Higher Education and Research.
This comprehensive program prepares students for careers in business, marketing, project management, and management. It offers a complete, career-oriented approach perfectly aligned with today’s challenges in business development, with a strong international focus.
A State-Recognized Degree
The Bachelor in Business Development from EKLYA School of Business is a State-approved Bac +3 degree accredited by the French Ministry of Higher Education, Research and Innovation.
- RNCP Title – Level 6 (No. 41042)
- Advanced Diploma in Business and Operational Marketing
- Date of registration: September 1, 2025
Three-year program that trains you in the fundamentals of business and marketing
EKLYA’s Bachelor in Business Development is designed to train versatile professionals capable of adapting to the demands of the global market.
In addition to a three-month international immersion during the second year, students gain 10 months of professional experience through internships over the three years of the program (for the full-time track), or through work-study in the third year.
This hands-on experience, combined with an international dimension, ensures a fast and effective transition into the professional world, aligned with companies’ expectations.
The program is accessible to students with reduced mobility or disabilities. Specific educational adjustments are implemented to support learners with disabilities or learning difficulties.
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Program key figures
97%
of our students graduated successfully (Class of 2023)
97%
of our Bachelor in Business Development graduates found a job within 6 months (Class of 2023)
92%
of our students are satisfied with their program (EKLYA satisfaction survey 2024)
35
students per class on average
Why choose the Bachelor in Business ?
A career-focused
program
Direct admission after high school: Join the Bachelor in Business Development at EKLYA School of Business right after graduation.
Active learning approach: Learn by doing! Through hands-on projects, you will develop practical skills that truly prepare you for the professional world.
Professionals in action: Learn from the best! Industry experts share their experience and insights to help you understand the realities of today’s business environment.
Immersive and impactful internships: Up to 10 months of professional experience to enhance your resume and build your confidence.
A personalized career path: Over three years, shape your future with personalized guidance to find your calling and succeed in your career.
An international experience in the second year
A mandatory international semester: Starting in the second year, enjoy an international experience by spending one semester at one of our partner universities abroad.
The opportunity to go abroad again in the third year: In your final year, take your journey even further by choosing to spend a second semester abroad at one of our partner universities.
Our Support: Career Perspective
Discover "Perspective Carrière", our support program designed to help you develop the skills and soft skills needed to succeed in the professional world.
- Career boost workshops: Create an impactful CV, master job interviews, and enhance your online presence to land the job of your dreams.
- Inspiring encounters: Connect with industry experts, explore the inner workings of companies, and discover the latest trends through exclusive conferences and company visits.
- Disruption & creativity: Develop your critical thinking and unleash your creativity by taking part in innovative challenges and exchanging ideas with inspiring guest speakers.
- Immersive experiences: Dive into the professional world with internships every year, where you’ll put your customer relations, sales, and marketing skills into practice.
- Cooperation & sharing: Enrich your journey by sharing experiences with fellow students and learning from the success stories of our alumni.
Program objectives
The Bachelor in Business Development at EKLYA School of Business prepares students to take on operational and management roles in the fields of business and marketing.
Future managers work within organizations of all sizes and industries. Their main mission is to ensure the efficient management of operations, monitor allocated budgets, and lead the teams under their supervision. In close collaboration with a senior manager responsible for strategic oversight, they align daily operations with the company’s overall strategy, ensuring its smooth and effective performance.
With a program focused on international development and a strong hands-on approach, our graduates are ready to take on challenges with an open mindset and a sharp sense of achievement.
The professional experience gained throughout the program — through internships or work-study opportunities — is further enriched by international mobility options. This practical experience is a major asset, both for students and for the companies that hire them, who seek adaptable, results-driven, and operationally skilled professionals.
Upon completion of the program, you will be able to:
Develop strategic marketing plans
Lead and manage complex business negotiations
Develop and manage a customer portfolio
Lead and manage business development projects
Optimize sales and marketing processes to maximize performance
Program
This program is ideal for students who wish to launch their careers in business development, explore various corporate roles, refine their professional goals, and prepare for their entry into the job market.
The program emphasizes an active learning approach, combining theoretical courses, practical case studies, and real-world experience through internships and work-study opportunities. This method helps students develop operational skills that can be applied immediately in a professional setting.
Year 1 program : Discover and self-discover
A year to understand the fundamentals of business and organizations while beginning to master key professional soft skills. The first-year program provides a comprehensive overview of how a company operates and introduces students to various functions related to business development. It’s a year focused on opening up to new perspectives and opportunities.
- Number of teaching hours per year: 544 hours
- Assessment methods: Continuous assessment, exams, and project submissions (a mix of written and oral, individual and group evaluations).
- Type of course: On-site (in-person classes)
Develop an operational and strategic action plan
- Core marketing principles
- Consumer behavior
- Services marketing
- Introduction to management
- Economic and legal environment of business
- Accounting fundamentals
- Financial diagnosis
- Marketing project
Develop business activity
- Identifying customer ceeds
- Managing a sales portfolio
- Sales techniques
- Merchandising
Manage your business activity
- Microsoft office suite
- Expression, communication and culture
- Self-management and time management
- Project management
Contribute to the company’s international development
- Business english
- English conversation practice
- Second foreign language (L2)
EKLYA Experience
- Introductory internship – Customer relations (2 months)
- Building your career path: company visits, professional conferences, sales challenges, and more
- Business game
Year 2 program : Deepen your knowledge
A year to develop negotiation skills, master at least one foreign language (English), and experience living abroad to build adaptability.
The program also allows students to broaden their understanding of business practices.
It’s the year when students learn to adapt to a new environment through academic mobility.
- Number of teaching hours per year: 574 hours
- Assessment methods: continuous assessment, exams, and project submissions (a mix of written and oral, individual and group evaluations).
- Type of course: on-site (in-person classes)
Develop an operational and strategic action plan
- Operational marketing
- Project management and regional development
- Budget management
Develop business activity
- Marketing plan & sales action plan
- Sales performance indicators
- Sales project and challenge
- Business communication
Manage your business activity
- Web culture and e-business
- Business law
- Advanced office tools
- Operational management
Exploring third-year specializations
- Digital Days
- International Business
- Introduction to business management
Contribute to the company’s international development
- Business English
- Public speaking
- International week
- Second foreign language (L2)
- Third foreign language (L3) – optional
EKLYA Experience
- Exploratory internship – commercial function (3 months)
- Building your career path: company visits, professional conferences, sales challenges, and more.
- Business game
Year 3 program (full-time track): Develop your specialization
A year to master the business developer profession, its structure, and key skills to successfully enter the professional world.
This is the year when future professionals become fully operational.
- Number of teaching hours per year: 538 hours
- Assessment methods: continuous assessment, exams, and project submissions (a mix of written and oral, individual and group evaluations).
- Type of course: on-site (in-person classes)
Develop an operational and strategic action plan
- Corporate strategy
- Interpersonal communication
- Strategic marketing
- Management control
- Financial analysis
Develop business activity
- Key account management
- Omnichannel prospecting strategy
- Complex negotiation
Manage your business activity
- Business intelligence
- Corporate social responsibility (CSR)
- Team management and leadership
- Corporate law
- Introduction to human resources and recruitment
Specializations
- International business
- Entrepreneurship
- Digital
Contribute to the company’s international development
- TOEIC preparation
- Business English
- Second foreign language (L2)
EKLYA Experience
- Internship contributing to the company’s value creation (5 months)
- Building your career path: company visits, professional conferences, sales challenges, and more.
- Business game
Year 3 Program (work-study Track): Build your professional expertise
A year to professionalize yourself by turning acquired knowledge into mastered skills.
- As a reference, number of teaching hours for the 2023–2024 academic year: 455 hours
- Assessment methods: continuous assessment, exams, and project submissions (a mix of written and oral, individual and group evaluations)
- Type of course: on-site (in-person classes)
- Degree validation: partial by teaching unit or full upon completion
Develop an operational and strategic action pla
- Create effective and strategic marketing plans
- Develop a digital strategy
- Manage financial analysis
Develop business activity
- Implement a commercial prospecting approach
- Manage a company’s key accounts
- Communicate using appropriate tools and media
- Conduct business negotiations
- Manage a commercial project
- Understand the role of business intelligence
- Understand the key principles and challenges of entrepreneurship
Manage your business activity
- Process and communicate information
- Apply the legal framework
- Comply with CSR principles
- Lead a team in project mode
- Adopt responsible management practices
Contribute to the company’s international development
- Communicate in a foreign language
- Identify the challenges of intercultural differences
- Contribute to the implementation of an international development strategy
The Bachelor in Business Development is a
state-recognized Bac +3 degree
State-recognized Bac +3 degree awarded by EKLYA School of Business under the title “Advanced Diploma in Business and Operational Marketing”, specialty code 312 – commerce, sales (NSF), Level 6 (according to Decree No. 2019-14 of January 8, 2019), registered in the National Directory of Professional Certifications (RNCP) by decision of the Director General of France Compétences, following the recommendation of the Professional Certification Commission dated July 11, 2025.
Preparation for RNCP Title n° 41042