Recherche

Research at EKLYA

 At the heart of its mission, EKLYA School of Business positions research as a strategic lever to support pedagogical innovation, economic development, and the generation of knowledge valuable to businesses and regions.

Our Research Department is built around a team of faculty-researchers dedicated to studying and analyzing contemporary challenges in commerce, marketing, luxury, and international development. Their work contributes to informing professional practices, enriching academic reflection, and anticipating shifts in a constantly evolving economic environment.

Our Research Areas

EKLYA’s faculty-researchers concentrate their work on four areas of expertise that define the school’s DNA

  • Business development strategies
  • Customer relationship management
  • Sales force performance
  • Buying behavior
  • Omnichannel strategies
  • Storytelling
  • Data-driven marketing
  • Content strategies
  • Marketing innovation
  • Brand image
  • Customer experience
  • Intercultural management
  • Export strategies
  • International expansion
  • Performance in foreign markets

Applied, Action-Oriented Research

 At EKLYA, research is concrete, practical, and connected to real-world challenges. Our faculty-researchers work on major transformations impacting businesses: digitalization, evolving customer behaviors, globalization, new forms of competition, CSR challenges, and more.

Our work takes the form of :

  • Scientific publications
  • Applied studies
  • Conferences and seminars
  • Collaborative projects with companies and institutional partners
  • Academic contributions to books and conferences

Research connected to the economic ecosystem

 EKLYA’s Research Department collaborates with :

  • Local and international companies
  • Chambers of commerce
  • Professional networks, clusters, and institutions
  • Universities and research centers in France and abroad

These partnerships foster the production of new knowledge, the dissemination of best practices, and the development of skills for both students and organizations.

To learn more, we invite you to explore our publications and discover the faculty-researchers who drive and bring research to life at EKLYA.

Publications
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