{"id":11837,"date":"2024-07-09T16:56:41","date_gmt":"2024-07-09T14:56:41","guid":{"rendered":"https:\/\/www.eklya.fr\/luxe\/"},"modified":"2025-10-30T12:20:23","modified_gmt":"2025-10-30T11:20:23","slug":"luxury","status":"publish","type":"page","link":"https:\/\/www.eklya.fr\/en\/our-fields-of-education\/luxury\/","title":{"rendered":"Luxury"},"content":{"rendered":"\t\t
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Accueil<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our fields of study<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Luxury<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The luxury market is booming, and French brands continue to dominate the industry with ever-increasing revenues. If you aspire to succeed in selling high-end products, it’s essential to train with the best. EKLYA School of Business opens the doors to excellence with its Bachelor of Luxury Business, a luxury commerce and marketing program designed for those who want to become tomorrow’s experts in this prestigious sector.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Definition<\/span> and context<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Luxury Industry, a Growth Sector<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In the collective imagination, luxury is defined as “the character of what is expensive, refined, and sumptuous,” but today, it is more of an industry with its own codes.<\/b>
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Trend markers, specific training programs, and major brands for which working is a form of recognition. Artisanal, technical, and always creative, luxury professions are varied. Beyond sales, there is a whole universe of desire, pleasure, identification, image, serenity, and elegance. It concerns all fields: watchmaking, fashion, gastronomy, hospitality, perfumes, automobiles, cosmetics, tableware, real estate, and many others.<\/span><\/p>

It therefore covers a wide variety of professions, impossible to list in their entirety<\/b>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Luxury market trends,<\/span>
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The luxury market is constantly evolving and is increasingly moving towards innovative and sustainable sectors. These promising sectors include:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Green Business <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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The future lies in marketing environmentally friendly products and services. Yet, in the collective unconscious, luxury and sustainability are mutually exclusive. The cosmetics and textile markets must embrace a dynamic of innovation.<\/span><\/p>

New brands are being created or reinvented by modifying their product lines. Each brand must be able to move forward and demonstrate its commitment. Luxury brands have intensified their communications activities around new values. Communicators such as social media managers and brand content managers have become essential in this field.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Made in France <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Made in France is a trend that is gaining ground in many sectors. The French luxury market enjoys an excellent image abroad. France boasts many renowned brands, often centuries old and renowned for their expertise. The idea of “French luxury” allows brands to generate the majority of their profits from foreign buyers but also to establish themselves internationally.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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French Tech <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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It encompasses all the innovations that contribute to solving the major problems of our time by pushing the boundaries of technology. Little by little, unknown luxury professions have emerged, such as that of business analyst. This trend and innovation hunter must interpret a market and propose specifications to fit the market.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t

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Well-being <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Increasingly stressed by their daily lives, French consumers are constantly seeking serenity. They don’t hesitate to devote more financial resources to their well-being. New professions are emerging, such as that of spa manager. This type of position is increasingly found in large luxury hotels, which are developing this activity in its own right and no longer just as an ancillary service of the hotel.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Skills and Qualifications :<\/span>
\nThe keys to success in the luxury sector<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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